Sustainability

Sustainability. Our way. 

For us, sustainability is incredibly important. 

Our clothes are strictly made from Pima cotton, nothing else. Pima cotton is harvested in Peru using mostly natural pesticides. The cotton is handpicked so as not to break the natural fibers - a more environmentally friendly technique than using heavy machinery. 

The patterns on our pieces are timeless and discreet, designed to last, so that they withstand trends and fads. And when your baby has grown out of the clothes, they are still wonderfully soft so that you can hand them down to loved ones. Pima cotton has a 50% longer lifespan than regular cotton. 

To avoid unnecessary transportation and to support the local population, we have chosen to manufacture our clothes near the plantations in Peru. When the collections are ready, they are sent directly to Sweden without any middlehands.